Endorsement by celebrities has long been a staple of product and service marketing. Is it true, however, that the presence of actors and television celebrities encourages clients to play online poker or bingo? Commercial gambling has only lately joined the celebrity endorsement bandwagon, owing to the fact that gambling advertising was formerly forbidden. This article looks at some of the golden principles that online gaming companies like fun88 (ฟัน88) should follow when employing celebrity endorsement.
(1) A Celebrity’s Image and Reputation Are Significant
If you wish to incorporate a celebrity in your fun78 entrance ( ทางเข้า fun78) marketing campaign, you must first assess the celebrity’s image and reputation. Steps must be taken to ensure that the celebrity’s image and reputation are compatible with the company’s needs. Sales may suffer as a result of the celebrity’s actions, particularly if the company’s image is harmed.
(2) The Importance of Intrinsic Linkage and Familiarity
The psychology of ‘intrinsic association’ is also exploited through celebrity endorsements. This is the extent to which gambling is positively linked to other activities, persons, and attractions. It gives the impression that the player knows something about the product before they ever play it.
(3) Effective Marketing Leads to Enhanced Product Lifespan and Trust
According to the advertising business, brand recognition, recall, and awareness are the most significant consequences of successful marketing efforts. They anticipate that as a result, sales and revenue will increase. Celebrity endorsement is possibly even more significant in online commercial activities like online gambling, where potential punters value identification, trust, and reliability.
(4) Do Your Analysis on the Market
One question that has yet to be answered through empirical research is what type of gambler is impressed and persuaded by a celebrity endorsement. Is it the inexperienced? Is it the regular customers? Is it only for men? All of those as mentioned above? Different types of celebrities may appeal to different kinds of people. Because no one knows, conduct market research.
(5) Keep in Mind That Players Might Also Be Celebrities
The most fascinating aspect of celebrity endorsement culture is how huge poker tournament champions have evolved into celebrities in their own right. Players may be more receptive to celebrity endorsements like these. The fact that someone has become a celebrity via skill and talent in an activity that gamblers are already favorably predisposed to suggests that they will desire to have a stronger psychological connection with these celebrities than those who simply play at fun78 entrance ( ทางเข้า fun78 ) for fun.
You must ask yourself, just like your customers do, how much your firm is ready to risk celebrity endorsement to carve out a position in the market. As the tooth fun88 (ฟัน88) gaming company, you must be certain that you are promoting the correct product with the correct celebrity and message. It can take a long time and a lot of effort to build a brand or a reputation, but it only takes a few seconds of celebrity craziness to destroy it.