When Hailey Bieber sold her skincare brand Rhode to e.l.f. Beauty for $1 billion in May 2025, she did not just cash a check — she rewrote the rules on what a celebrity brand could become. In barely three years, the model turned entrepreneur built Rhode from a lip treatment and a dream into one of the fastest-growing beauty companies in history. Her estimated net worth now sits at $300 million, making her one of the wealthiest young entrepreneurs in entertainment.
| Full Name | Hailey Rhode Baldwin Bieber |
|---|---|
| Date of Birth | November 22, 1996 |
| Age | 29 years old |
| Height | 5’7″ (171 cm) |
| Weight | 125 lbs (57 kg) |
| Nationality | American |
| Profession | Model, Entrepreneur, Media Personality |
| Net Worth | $300 Million (2026) |
| Spouse | Justin Bieber (married 2018) |
| Known For | Rhode skincare brand, modeling career, $1B Rhode sale to e.l.f. Beauty |
How Does Hailey Bieber Make Money?
| Income Source | Estimated Annual/Total Earnings | Notes | |
|---|---|---|---|
| Rhode Sale Proceeds | $200-300M (one-time) | $1B sale to e.l.f. Beauty; $600M cash, $200M stock, $200M earnouts | |
| Rhode CCO Salary & Role | $2-5M/year | Chief Creative Officer and Head of Innovation post-acquisition | |
| Modeling & Brand Deals | $3-5M/year | Versace, Saint Laurent, Victoria’s Secret, Tiffany & Co. | |
| Social Media & Endorsements | $1-3M/year | 88M+ Instagram followers; sponsored content deals | |
| Investments | Varies | Plans to invest Rhode proceeds for long-term wealth | |
| Estimated Total Net Worth | $300 Million (2026) | Annual (est.) | |
Early Life and Background
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona, into one of Hollywood’s most recognizable families. Her father is actor Stephen Baldwin, the youngest of the famous Baldwin brothers, and her mother is graphic designer Kennya Deodato Baldwin, whose father is Brazilian musician Eumir Deodato. Growing up between Tucson and New York, Hailey was surrounded by entertainment industry connections from birth.
She trained in classical ballet at the American Ballet Theatre throughout her childhood, harboring dreams of becoming a professional dancer. However, a foot injury ended her ballet aspirations, redirecting her toward modeling. She was homeschooled for portions of her education and signed with Ford Models at age 17, landing her first major campaign with French Connection in 2014.
Career and Rise to Fame
Hailey’s modeling career took off rapidly after her early bookings. By 2016, she was walking for major fashion houses including Tommy Hilfiger, Dolce & Gabbana, and Philipp Plein. She graced the covers of Vogue, Elle, Harper’s Bazaar, and Cosmopolitan, becoming one of the most in-demand faces in fashion.
Her work with brands like Versace, Saint Laurent, and Tiffany & Co. established her as more than just a celebrity offspring — she was a legitimate supermodel in her own right. By her mid-twenties, Hailey had accumulated over 50 magazine covers worldwide.
But the real transformation came in June 2022 when she launched Rhode, a minimalist skincare brand named after her middle name. What started with just three products — a peptide glazing fluid, a barrier restore cream, and a lip treatment — became a cultural phenomenon. The Peptide Lip Treatment alone became the number one selling lip product in the United States. Rhode generated $212 million in net sales in the fiscal year ending March 2025.
When Rhode launched at Sephora in September 2024, it became the biggest brand launch in Sephora North America history, reportedly accounting for 35 percent of online sales on its first day. This momentum led to the landmark $1 billion acquisition by e.l.f. Beauty in May 2025, with Hailey staying on as Chief Creative Officer and Head of Innovation.
Personal Life and Family
Hailey married pop superstar Justin Bieber in a secret courthouse ceremony in New York on September 13, 2018, followed by a larger celebration at the Montage Palmetto Bluff resort in South Carolina on September 30, 2019. The couple first met as teenagers in 2009 through Hailey’s father and had an on-and-off friendship before dating seriously in 2018.
In August 2024, the couple welcomed their first child, a son named Jack Blues Bieber. Hailey has spoken about how parenthood has shifted her priorities, stating that she wants to invest her Rhode proceeds wisely so the income will outlast her career and provide for her family long-term. She has also been open about her husband’s support in navigating intense public scrutiny, telling Vogue Australia that having a partner who understands the spotlight since childhood is her greatest source of comfort.
In 2022, Hailey was hospitalized after suffering a mini-stroke caused by a small blood clot in her brain. She later had a procedure to close a hole in her heart (patent foramen ovale) that had contributed to the incident. She has since made a full recovery and has used her platform to raise awareness about the condition.
Net Worth History
Hailey Bieber’s financial trajectory represents one of the most dramatic wealth escalations in entertainment history. Before Rhode, her net worth hovered around $20-30 million, built through modeling contracts, brand endorsements, and her marriage to Justin Bieber. The launch of Rhode in 2022 began shifting her identity from model to mogul, and the brand’s explosive growth pushed her profile into entrepreneur territory. The $1 billion sale to e.l.f. Beauty in May 2025 catapulted her estimated net worth to approximately $300 million after accounting for co-founders, investors, and taxes on the deal.
Little-Known Facts About Hailey Bieber
- Ballet background: Hailey trained seriously at the American Ballet Theatre before a foot injury ended her dance career and redirected her toward modeling.
- Mini-stroke survivor: In 2022, she was hospitalized for a transient ischemic attack (mini-stroke) caused by a blood clot. She later had heart surgery to close a patent foramen ovale.
- Trademark battle: Rhode faced a trademark lawsuit from a clothing brand also named Rhode. The dispute was settled privately, allowing both companies to continue using the name.
- Record-breaking launch: Rhode’s debut at Sephora became the biggest brand launch in Sephora North America history, with the brand making up 35% of online sales on day one.
- Family legacy: She is the niece of Alec Baldwin and the granddaughter of Grammy-winning Brazilian musician Eumir Deodato.
What is Hailey Bieber’s net worth in 2026?
Hailey Bieber’s net worth is estimated at $300 million as of 2026. The majority of her wealth came from the $1 billion sale of her skincare brand Rhode to e.l.f. Beauty in May 2025, with additional income from modeling and brand partnerships.
How much did Hailey Bieber sell Rhode for?
Rhode was acquired by e.l.f. Beauty for $1 billion in May 2025. The deal included $600 million in cash, $200 million in e.l.f. stock, and $200 million in potential earnout payments tied to performance milestones.
Is Hailey Bieber a billionaire?
No, Hailey Bieber is not a billionaire. While Rhode sold for $1 billion, the proceeds were split among Hailey, her co-founders, and investors. After taxes and other parties’ shares, experts estimate her personal take was between $200-300 million.
Does Hailey Bieber have children?
Yes, Hailey and Justin Bieber welcomed their first child, a son named Jack Blues Bieber, in August 2024. The couple has shared glimpses of their family life on social media since his birth.
What does Hailey Bieber do at Rhode after selling it?
Hailey remains at Rhode as Chief Creative Officer and Head of Innovation following the e.l.f. Beauty acquisition. She oversees the brand’s creative direction, product development, and marketing strategy, and also serves as a strategic beauty advisor to both companies.
Who is Hailey Bieber’s family?
Hailey is the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin. She is the niece of actors Alec, Daniel, and William Baldwin, and the granddaughter of Brazilian Grammy-winning musician Eumir Deodato.
What happened with Hailey Bieber’s health scare?
In March 2022, Hailey was hospitalized after suffering a transient ischemic attack (mini-stroke) caused by a blood clot that traveled to her brain through a small hole in her heart called a patent foramen ovale. She underwent a successful procedure to close the hole and has made a full recovery.
How did Hailey Bieber start her career?
Hailey signed with Ford Models at age 17 and landed her first campaign with French Connection in 2014. She quickly rose through the fashion ranks, walking for Tommy Hilfiger and Dolce & Gabbana before becoming a top supermodel and eventually launching Rhode skincare in 2022.
Also Read:
10 Interesting Facts About Hailey Bieber
Hailey Bieber has led a fascinating life both in and out of the spotlight. Here are some lesser-known facts that fans might not be aware of.
1. Early Beginnings Were Humble
Before achieving fame, Hailey Bieber faced numerous challenges and setbacks. Like many successful individuals in the entertainment and business world, the early years were marked by determination and resilience that would later define their career trajectory. Growing up, Hailey Bieber showed early signs of the talent and drive that would eventually lead to worldwide recognition.
2. Multiple Talents Beyond the Spotlight
Hailey Bieber is known for having interests and skills that extend well beyond their primary career. This versatility has contributed to their sustained relevance and ability to connect with diverse audiences across different platforms and industries. From creative hobbies to intellectual pursuits, the range of talents might surprise even dedicated fans.
3. Philanthropic Efforts
Away from the cameras and public appearances, Hailey Bieber has been actively involved in charitable work. Their philanthropic efforts span multiple causes, reflecting a genuine commitment to giving back to communities and supporting those in need. This dedication to charity has earned respect from both peers and fans alike.
4. Business Ventures and Investments
Hailey Bieber has demonstrated sharp business acumen by diversifying income streams beyond their primary profession. Strategic investments in various industries have contributed significantly to overall net worth and financial security. This entrepreneurial mindset sets Hailey Bieber apart from many contemporaries in the field.
5. Social Media Influence and Digital Presence
Hailey Bieber maintains an active and engaging presence across major social media platforms, using these channels to connect directly with fans, promote projects, and share glimpses of daily life. Their digital footprint has become an integral part of their brand and continues to grow steadily.
Career Timeline and Professional Journey
The professional journey of Hailey Bieber is a testament to hard work, strategic decision-making, and an unwavering commitment to excellence. From the earliest days in the industry to current projects, every phase has contributed to building the impressive career we see today.
Breaking Into the Industry
Hailey Bieber first gained attention through a combination of talent and timing. The initial breakthrough came after years of dedicated effort, and it set the stage for everything that followed. Industry professionals quickly recognized the unique qualities that Hailey Bieber brought to the table, leading to increasingly prominent opportunities and collaborations with other top-tier talent.
Rise to Prominence
The period of rapid ascent saw Hailey Bieber taking on bigger projects and gaining wider recognition. Key partnerships, collaborations, and strategic career moves during this phase helped establish a solid foundation for long-term success. Each milestone built upon the previous one, creating a compounding effect on both reputation and earning potential that continues to this day.
Current Endeavors and Future Plans
Today, Hailey Bieber continues to evolve professionally, taking on new challenges and exploring fresh opportunities. With a well-established brand and loyal following, the future looks extremely promising. Industry analysts and fans alike anticipate exciting developments as Hailey Bieber continues to push boundaries and redefine what success looks like in their field.
How Does Hailey Bieber Make Money? Income Sources Explained
Understanding the wealth of Hailey Bieber requires looking beyond a single income stream. Like many successful public figures, the financial portfolio is diversified across multiple revenue channels, each contributing to the overall net worth figure that continues to grow year over year.
Primary Income Stream
The core earnings come from the primary profession, which has been the foundation of financial success. Over the years, consistent performance and growing demand have led to increasingly lucrative contracts and deals. This primary income alone would place Hailey Bieber among the top earners in the field.
Endorsements and Brand Partnerships
Brand endorsements represent a significant portion of annual income. Companies are willing to pay premium rates for association with the name and image, recognizing the marketing value that comes with an established reputation and dedicated fan base spanning multiple demographics.
Investments and Passive Income
Smart financial planning has led to building a portfolio of investments that generate passive income. Real estate holdings, equity investments, and business ownership stakes all contribute to a financial safety net that extends well beyond active career earnings. This forward-thinking approach to wealth management ensures financial stability regardless of career fluctuations in the industry.
Frequently Asked Questions About Hailey Bieber
What is Hailey Bieber’s net worth?
Hailey Bieber has built substantial wealth through a successful career and various business ventures. The net worth reflects years of dedicated work across multiple income streams including the primary profession, endorsements, investments, and business ownership. The figure continues to grow as new opportunities and projects are undertaken.
How did Hailey Bieber become famous?
Hailey Bieber rose to fame through a combination of exceptional talent, strategic career choices, and being in the right place at the right time. The breakthrough moment captured public attention and set the stage for a sustained career in the spotlight that continues to evolve and expand.
What is Hailey Bieber doing now?
Currently, Hailey Bieber continues to be active in the field, taking on new projects and expanding the professional portfolio. Remaining relevant through ongoing work, social media engagement, and strategic partnerships keeps Hailey Bieber in the public eye and at the forefront of the industry.
Where does Hailey Bieber live?
Hailey Bieber is known to maintain residences that reflect success and personal style. Like many public figures, both comfort and privacy are valued in living arrangements, choosing locations that offer a balance of accessibility and seclusion from the constant attention that comes with fame.
Is Hailey Bieber active on social media?
Hailey Bieber maintains an active presence on major social media platforms, sharing updates about professional projects, personal milestones, and causes that matter most. The social media following continues to grow as authentic engagement with fans and followers around the world builds a strong and loyal community.