Kylie Jenner’s net worth is estimated at $700 million in 2026, making her one of the wealthiest reality TV stars and beauty entrepreneurs alive. Having launched Kylie Cosmetics at age 18 with a single lip kit that sold out in minutes, she built a billion-dollar brand in under four years — an achievement that Forbes controversially called “self-made.” Her continued influence, with nearly 400 million Instagram followers, keeps her brand machine running at full speed.
Quick Facts
| Full Name | Kylie Kristen Jenner |
|---|---|
| Date of Birth | August 10, 1997 |
| Age | 28 years old |
| Height | 5’6″ (168 cm) |
| Nationality | American |
| Profession | Businesswoman, Media Personality, Model |
| Net Worth | $700 Million (2026) |
| Partner | Timothée Chalamet (actor) |
| Children | Stormi Webster (b. 2018), Aire Webster (b. 2022) |
| Known For | Kylie Cosmetics, Keeping Up with the Kardashians, social media influence |
How Does Kylie Jenner Make Money?
| Income Source | Estimated Amount | Type | Notes |
|---|---|---|---|
| Kylie Cosmetics (44% stake value) | ~$400M+ | Cumulative | Coty values the brand at ~$900M; Kylie retains 44% post-2020 sale |
| Kylie Cosmetics dividends/salary | $30–50M/year | Annual (personal) | Ongoing income from brand she still leads and promotes |
| Instagram sponsorships | $50–80M/year | Annual (personal) | ~$1.8M per post at 400M followers; among world’s highest rates |
| Kylie Skin | $20–30M/year | Annual (personal) | Skincare line launched 2019; sold via Ulta Beauty and online |
| Khy clothing brand | $10–20M/year | Annual (personal) | Fashion label launched 2023; rapid growth |
| Hulu reality shows | $5–10M/year | Annual (personal) | The Kardashians Hulu deal covers the whole family |
| Total Net Worth | ~$700 Million (2026) — Forbes & Celebrity Net Worth | ||
Early Life: Growing Up Kardashian
Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles, California, the youngest child of Kris Jenner and Caitlyn Jenner (then Bruce Jenner). Growing up as the youngest sibling in the Kardashian-Jenner family, Kylie was thrust into the spotlight from age 9 when Keeping Up with the Kardashians premiered on E! in 2007. The show, which ran for 20 seasons, documented the family’s private lives and business ventures, turning the Jenner and Kardashian names into global brands.
Kylie attended Sierra Canyon School in Chatsworth, California, before being homeschooled to manage her modeling and television commitments. By age 16, she was already one of the most recognizable young faces in America — and her lip augmentation (which she initially denied) sparked a national conversation about beauty standards, cosmetic procedures, and the pressures placed on young women in the public eye. She graduated with a high school diploma in 2015 from Laurel Springs School.
Career: From Reality Star to Beauty Mogul
Kylie Jenner’s business career began with modeling for brands like PacSun and Forever 21 as a teenager. But the pivotal moment came in November 2015 when she launched Kylie Lip Kits — three liquid lipstick and liner sets priced at $29 each. The first batch of 15,000 kits sold out in under a minute, crashing her website. The frenzied demand was driven entirely by Kylie’s social media announcement to her then-70 million Instagram followers — no traditional advertising required.
By 2016, the brand had been renamed Kylie Cosmetics and expanded to include eyeshadow palettes, highlighters, and blushes. The direct-to-consumer model — announce on Instagram, sell online, fulfill through Seed Beauty manufacturing — kept margins extremely high. In 2018, Forbes estimated the company’s value at $900 million and put Kylie on its cover as the world’s youngest self-made billionaire at age 21. The “self-made” label was controversial given her family connections, but the business achievement was undeniable.
In 2020, Kylie sold 51% of Kylie Cosmetics to Coty Inc. for $600 million, valuing the business at $1.2 billion. The sale provided immediate liquidity while keeping her involved as the brand’s creative director and chief promoter. By 2026, she has expanded into Kylie Skin (sold at Ulta Beauty nationwide) and Khy, a fashion brand that operates on a limited-drop model similar to how she originally sold cosmetics — creating scarcity to drive demand.
Personal Life: Stormi, Timothée, and the Jenner Bubble
Kylie Jenner has two children: daughter Stormi Webster (born February 1, 2018) and son Aire Webster (born February 2, 2022) with rapper Travis Scott. The relationship with Scott was an on-again, off-again romance that ended definitively in 2022. By 2023, Kylie began dating Oscar-winning actor Timothée Chalamet, and the couple became one of the most covered celebrity pairings of 2024–2026, appearing together at the Oscars, Golden Globes, and Met Gala.
Despite her billions in brand value, Kylie has spoken publicly about the loneliness and anxiety that comes with extreme fame from childhood. She is close to her sister Kendall Jenner and maintains a tight inner circle. She lives primarily in a custom-built $36 million mansion in Holmby Hills, Los Angeles, with her children.
Net Worth History
Kylie Jenner’s financial trajectory has been dramatic. In 2016, her net worth was approximately $10 million from modeling and early cosmetics sales. By 2018, Forbes’ controversial “youngest billionaire” cover valued her at $900 million — later partially retracted after questions arose about the company’s actual revenues. Post-Coty deal in 2020, her confirmed liquid wealth surpassed $600 million. By 2026, with Kylie Skin, Khy, and her Instagram income all fully operational, Celebrity Net Worth and Forbes converge on approximately $700 million.
Little-Known Facts
- Kylie Jenner’s first Kylie Lip Kits batch of 15,000 units sold out in under a minute, crashing her Shopify store and generating over $41,000 in sales before the server recovered.
- She was homeschooled from age 14 and graduated a full year early from high school, earning her diploma at 17.
- Her Instagram posts are reportedly worth $1.8 million each in sponsored content — among the highest rates of any non-athlete influencer in the world.
- Kylie kept her first pregnancy entirely secret for nine months — one of the most successfully kept celebrity secrets of the social media era — before announcing Stormi’s birth the day after the Super Bowl.
- The Forbes “youngest billionaire” controversy led to a formal retraction after reporting suggested inflated revenue figures in documents provided to the magazine — but Kylie’s actual net worth (without the inflated valuation) was still well in excess of half a billion dollars.
Watch: Kylie Jenner — 73 Questions with Vogue
The Forbes Billionaire Reversal — What Actually Happened in May 2020
The most-cited number in Kylie Jenner coverage is also the most misunderstood: she was Forbes’ “youngest self-made billionaire” in November 2019, and Forbes publicly revoked that title in May 2020. The reversal wasn’t because her wealth disappeared overnight — it was because Forbes’ investigation into Coty’s SEC filings revealed that Kylie Cosmetics’ revenue had been overstated by approximately 3x. The 2018 revenue figure shopped to journalists was $360 million; Coty’s verified post-acquisition disclosures showed actual 2018 revenue was approximately $125 million.
Forbes’ recalculation moved her net worth from “over $1 billion” to approximately $900 million in mid-2020, then closer to $670-700 million by 2022 as the Coty stake settled at its operating valuation. The structural lesson — relevant to every celebrity-brand sale that has followed (SKIMS, Khy, Rare Beauty, Fenty Beauty) — is that pre-acquisition revenue figures shopped via PR have very different reliability than post-acquisition SEC-disclosed figures. Most modern celebrity-cosmetic valuations are reverse-engineered from that lesson.
The 44% Coty Stake — What It’s Actually Worth in 2026
The most concrete asset in Kylie’s portfolio is her remaining 44% stake in Kylie Cosmetics (Coty bought 51% in 2020 for $600 million in cash; Kylie retained 44% with 5% held by other parties). At the original 2020 $1.2 billion company valuation, that stake was worth approximately $528 million on paper.
Six years later in 2026, the structural question is: has Kylie Cosmetics’ valuation gone up, down, or sideways? Coty doesn’t disclose individual brand-level valuations within its portfolio, but the public signals are mixed. The DTC celebrity-beauty category that Kylie Cosmetics pioneered has faced retail pressure from newer entrants (Rare Beauty, Rhode by Hailey Bieber, Fenty Beauty), competition from established prestige brands moving down-market, and broader DTC margin compression industrywide. At the same time, the brand has maintained meaningful retail presence at Ulta, Target, and Sephora globally, and Kylie remains the creative-direction face — which is brand-equity reinforcing.
The most plausible 2026 valuation of the 44% stake sits in the $400-500 million range — flat to modestly down from the original 2020 mark, consistent with Forbes’ ongoing $670-700M total net worth estimates. This is the largest single asset on her balance sheet.
The Khy Question — Is the 2023 Fashion Bet Working?
Khy launched in November 2023 with a viral first-hour selling reportedly hitting $1 million in revenue. By mid-2024, industry commentary shifted from “the next Skims” to “is the brand actually working?” — a pivot that almost always signals revenue plateaued below early projections. As of 2026, the brand has shifted strategy from collaboration-led capsule launches (Atlein, Sia Arnika) to a “wardrobe-first fashion label” positioning, reflecting both lessons learned and a search for the sustainable product market fit that the first 18 months didn’t conclusively deliver.
The structural challenge Khy faces — and that most celebrity fashion launches face — is that fashion has dramatically lower repeat-purchase frequency than cosmetics. A Kylie Cosmetics buyer might purchase 4-8 times a year as products run out. A Khy buyer purchases 1-3 times a year, max. The TAM math is harder. None of Kylie’s reported 2026 financials suggest Khy has become a meaningful contributor to her net worth yet — most estimates put the Khy + Kylie Skin + Kylie Baby + Sprinter combined contribution at roughly $20-50 million across all four ventures, which is a fraction of the Coty stake.
The honest 2026 assessment: Khy is real and operating, but it hasn’t replicated the Kylie Cosmetics inflection. It may yet — fashion brands often take 5-8 years to compound — but the next 24-36 months will be diagnostic.
Behind the Numbers — Kylie’s 2026 Net Worth by Asset Class
Breaking down the $670-700M most-cited estimate by asset category:
Kylie Cosmetics 44% Coty stake: Approximately $400-500 million. The single largest asset, accounting for ~60-70% of total net worth.
Real estate portfolio: Approximately $80 million, per Robb Report’s tally. Includes the $36.5M Holmby Hills primary residence (15,350 square feet of concrete-and-glass minimalism), multiple Hidden Hills properties acquired between 2016-2020 (recently listed at combined ~$40M+), and various staff/family-related secondary holdings. Several properties have been listed in 2024-26, suggesting active portfolio rebalancing.
Cash + investment portfolio: Approximately $80-100 million in plausibly-estimated liquid and near-liquid holdings — accumulated dividends from Coty distributions, cumulative reality-TV income (KUWTK 2007-2021, The Kardashians 2022-present Hulu deal share), and brand-deal residuals.
Other operating businesses (Khy + Kylie Skin + Kylie Baby + Sprinter combined): Approximately $20-50 million. Multiple ventures, none yet at Coty-stake scale.
818 Tequila (Kendall Jenner’s brand, Kylie minority position if any): Not formally disclosed; if Kylie holds a personal equity position in sister Kendall’s tequila brand, it’s not been publicly quantified.
The sum of these categories is consistent with the $670-700M range Forbes and Celebrity Net Worth report. The structural takeaway: Kylie’s 2026 wealth is significantly more concentrated in one asset (the Coty stake) than the broader Kardashian-Jenner family average. Kim’s $1.7-1.9B is split across SKIMS, SKKN, real estate, and her Hulu deal share; Kylie’s wealth is anchored 60-70% in a single 2020 transaction. This is the structural risk — and the structural simplicity — of her balance sheet.
Frequently Asked Questions
What is Kylie Jenner’s net worth in 2026?
Kylie Jenner’s net worth in 2026 is approximately $700 million according to Forbes and Celebrity Net Worth. Her wealth comes primarily from her 44% stake in Kylie Cosmetics (valued by Coty at ~$900M), Instagram sponsorship income (~$1.8M per post), Kylie Skin, and her clothing brand Khy.
Is Kylie Jenner still a billionaire?
Kylie Jenner is no longer widely considered a billionaire following Forbes’ 2020 retraction of its “youngest billionaire” claim, which alleged her family had exaggerated the company’s financials. Her current net worth of approximately $700 million still makes her one of the wealthiest self-built media personalities in history, but she has not been re-listed as a billionaire by major wealth trackers.
How much did Kylie Jenner sell Kylie Cosmetics for?
In 2020, Kylie Jenner sold 51% of Kylie Cosmetics to Coty Inc. for $600 million, valuing the business at $1.2 billion. She retained 44% of the company and continues to serve as its creative director and brand ambassador. The deal gave her immediate liquidity in the hundreds of millions while keeping her involved in day-to-day brand decisions.
Who is Kylie Jenner dating in 2026?
As of 2026, Kylie Jenner is in a relationship with actor Timothée Chalamet, known for Dune, Wonka, and his Oscar-winning performances. The couple began dating in 2023 and have become one of Hollywood’s most high-profile pairings, appearing together at the Oscars, Met Gala, and Golden Globes. Kylie’s two children, Stormi and Aire, are from her previous relationship with rapper Travis Scott.
How much does Kylie Jenner make per Instagram post?
Kylie Jenner is estimated to earn approximately $1.8 million per sponsored Instagram post, making her one of the highest-paid influencers on the platform. With nearly 400 million Instagram followers, she commands rates that rival top athletes and movie stars. Some industry analysts estimate her total annual Instagram income — including story ads and promotional content — exceeds $50–80 million per year.
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