Tasha Ghouri’s net worth is estimated at £1.5 million as of 2026, built through a remarkable combination of modelling, brand partnerships, entrepreneurial ventures, and advocacy work that has made her one of the most distinctive personalities to emerge from Love Island. As the first deaf contestant in the show’s history, Tasha used her platform to champion cochlear implant awareness and disability representation — and turned that authentic identity into commercial gold.
| Full Name | Tasha Ghouri |
|---|---|
| Date of Birth | July 26, 1999 |
| Age | 26 years old |
| Height | 5’7″ (170 cm) |
| Nationality | British |
| Profession | Model, Dancer, TV Personality, Author, Entrepreneur |
| Net Worth | £1.5 Million (2026) |
| Partner | Andrew Le Page (Love Island 2022 partner) |
| Known For | Love Island 2022, First Deaf Contestant, Strictly, ASOS Ambassador |
How Does Tasha Ghouri Make Her Money?
| Income Source | Estimated Amount | Type | Notes |
|---|---|---|---|
| Brand Ambassadorships (ASOS, L’Oréal, PrettyLittleThing) | £200K–£350K/year | Annual (personal) | Major retail and beauty brands drawn to her disability representation angle; est. £3,000+ per Instagram post |
| Apricus Decor Ltd (Interior Design) | £100K–£200K/year | Annual (personal) | Her interior decor business reported £1.4M turnover over two years; personal take after costs |
| Ann Summers Lingerie & Hair Extensions | £80K–£150K/year | Annual (personal) | Ongoing ambassador role with Ann Summers and her own hair extension product line |
| Television (Love Island, Strictly, appearances) | £50K–£100K/year | Annual (personal) | Participating fees and appearance income from Love Island 2022, Strictly Come Dancing and other shows |
| Podcast ‘Superpowers’ & Book ‘Hits Different’ | £30K–£60K | Cumulative | Podcast ad revenue and publishing deal for debut book; growing audience and royalty stream |
| Estimated Total Net Worth | £1.5 Million (2026) | ||
Early Life: Growing Up Deaf in North Yorkshire
Tasha Ghouri was born on July 26, 1999, in Thirsk, North Yorkshire, England. She was born deaf and received a cochlear implant at the age of five — a decision her parents made that would shape her life in profound ways. Growing up in a small market town, Tasha was often the only deaf person in her educational environment and developed remarkable resilience and self-advocacy skills from a young age.
Despite the challenges of hearing loss, Tasha pursued dance from childhood, training in multiple disciplines and eventually working as a professional commercial dancer before her television career. Dance became a form of self-expression that transcended the limitations others might have assumed deafness imposed — a point she has made repeatedly in media appearances. Her cochlear implant means she experiences music differently, often feeling rhythm and vibration as much as hearing sound, which she has described as giving her a unique artistic perspective.
Career: Love Island, Strictly and Beyond
Love Island 2022: Making History as the First Deaf Contestant
Tasha Ghouri entered Love Island Series 9 in 2022 as a model and dancer from North Yorkshire. Her entrance immediately made headlines — she was the first deaf contestant in the show’s history, and she was open about her cochlear implant from the outset. Rather than treating her deafness as something to be managed privately, Tasha discussed it openly in the villa, educating fellow contestants and viewers alike. She ultimately finished the series as a finalist, coupled with Essex estate agent Andrew Le Page.
The response to her appearance was overwhelmingly positive in the deaf and disability communities, generating significant media coverage and positioning her as a role model for young deaf viewers. Brands took note immediately — her authenticity and clear personal narrative made her far more attractive as a long-term ambassador than the typical Love Island contestant. Within months of leaving the villa, she had secured major deals with ASOS, L’Oréal Paris, and PrettyLittleThing.
Strictly Come Dancing and Continued Growth
Building on her Love Island success, Tasha appeared on Strictly Come Dancing — a natural fit for a professional dancer and someone committed to challenging perceptions of disability. Her Strictly appearance introduced her to an older, broader demographic audience and further elevated her mainstream appeal. She has since been frequently cited as one of the rising stars of British entertainment.
Business Ventures: Apricus Decor, Ann Summers and More
Beyond television, Tasha has invested seriously in business. Apricus Decor Ltd, her interior design company, reported approximately £1.4 million in turnover across two years — a substantial figure that signals genuine commercial traction. She also serves as an ambassador for Ann Summers and has launched her own hair extension product line. Her podcast, Superpowers, which focuses on disability awareness and personal resilience, has built a loyal audience. Her debut book, Hits Different, published in 2024, added a publishing income stream and was received warmly by her fanbase.
Net Worth Over Time
Prior to Love Island, Tasha was working as a commercial dancer and model with a modest income profile. Love Island 2022 was a transformational moment — it provided access to brand deals and media opportunities on a scale that would have taken years to build organically. By the end of 2022, estimates placed her net worth at around £300,000–£500,000. By 2024, the combination of Strictly, Apricus Decor’s growth, and ongoing brand partnerships pushed that figure significantly higher. The 2026 estimate of £1.5 million represents a trajectory that shows no signs of plateauing.
Personal Life
Tasha Ghouri and Andrew Le Page, her Love Island partner, left the villa as a couple and have maintained their relationship since. They have been open about their journey together in interviews, discussing the transition from the artificiality of the Love Island environment to real-life partnership. Tasha has spoken about the importance of Andrew’s support during her Strictly run and her business ventures. The couple shares a home together and frequently appear together on social media.
Tasha’s advocacy for the deaf community and cochlear implant awareness remains a central part of her public identity. She regularly engages with deaf children and young people through social media and public events, providing a visibility that resonates well beyond her entertainment career. She has partnered with cochlear implant charities and spoken at events focused on disability in the media industry.
Little-Known Facts About Tasha Ghouri
- Tasha was born deaf and received her cochlear implant at age five — she has no memory of life without it and experiences sound in a fundamentally different way to hearing people.
- She trained as a professional commercial dancer before Love Island, working on music videos and live performances.
- Her interior design company, Apricus Decor Ltd, was incorporated before her Strictly appearance, showing genuine entrepreneurial ambition beyond brand deals.
- Her podcast, Superpowers, focuses on stories of people who have turned perceived disadvantages into strengths — a theme that resonates deeply with her own life story.
- Tasha was one of the first Love Island Series 9 contestants to secure a major international brand deal, reflecting the immediate commercial value brands saw in her authentic identity.
Frequently Asked Questions About Tasha Ghouri
What is Tasha Ghouri’s net worth in 2026?
Tasha Ghouri’s net worth is estimated at £1.5 million as of 2026. Her wealth comes from brand partnerships with major retailers and beauty brands, her interior design business Apricus Decor Ltd, her Ann Summers ambassadorship, hair extension line, television appearances, her podcast, and her debut book Hits Different.
Is Tasha Ghouri deaf and does she have a cochlear implant?
Yes. Tasha Ghouri was born deaf and received a cochlear implant at the age of five. She has been open about her experience throughout her public career, making her one of Britain’s most prominent advocates for cochlear implant awareness and deaf representation in mainstream media. She was the first deaf contestant in Love Island’s history when she appeared in Series 9 in 2022.
Are Tasha Ghouri and Andrew Le Page still together?
As of 2026, Tasha Ghouri and Andrew Le Page remain together, making them one of the most successful couples in Love Island UK history. They left the villa as a couple, moved in together, and have supported each other through their respective post-Love Island careers. Andrew has worked in real estate and media since the show, while Tasha has built her entertainment and business portfolio.
What is Apricus Decor and how successful is it?
Apricus Decor Ltd is Tasha Ghouri’s interior design and home decor company. The business reported approximately £1.4 million in turnover over two years, a figure that represents genuine commercial traction for a celebrity-founded venture. The company offers interior design consultations and curated home products, capitalising on the growing influencer-driven home décor market in the UK.
What was Tasha Ghouri’s book about?
Tasha Ghouri’s debut book, Hits Different, published in 2024, draws on her personal experiences of growing up deaf, navigating the entertainment industry, and building a career that challenges perceptions. The book received positive reviews from her fanbase and was praised for its honesty and relatability. It adds a literary dimension to her already diverse career portfolio.
Where is Tasha Ghouri from?
Tasha Ghouri was born and raised in Thirsk, a market town in North Yorkshire, England. She grew up in a predominantly hearing community and attended mainstream schools, where her cochlear implant allowed her to engage fully with the hearing environment. She moved to pursue modelling and dance work before her Love Island appearance catapulted her to national fame.
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