Molly-Mae Hague’s net worth is estimated at £7 million as of 2026. The Hertfordshire-born influencer turned her Love Island 2019 fame into a thriving business empire — from her self-tanning brand Filter to her Maebe womenswear label and a headline 2026 Adidas partnership worth a reported £2 million.
Quick Facts
| Full Name | Molly-Mae Hague |
|---|---|
| Date of Birth | May 26, 2000 |
| Age | 26 years old |
| Height | 5’6″ (167 cm) |
| Nationality | British |
| Profession | Influencer, Entrepreneur, Content Creator |
| Net Worth | £7 Million (2026) |
| Partner | Tommy Fury (reunited 2025) |
| Children | 2 (daughter born Jan 2023, son born Jun 2026) |
| Known For | Love Island 2019, Filter tanning, Maebe clothing, Adidas collab |
Molly-Mae Hague Net Worth Breakdown: How She Makes Her Money
| Income Source | Estimated Amount | Type | Notes |
|---|---|---|---|
| Filter by Molly-Mae | £500K–£800K/year | Annual (personal) | Self-tanning brand stocked at Boots, Selfridges; profits after production/retail split |
| Maebe Clothing | £300K–£600K/year | Annual (personal) | Womenswear label launched 2024; growing UK and online sales |
| Adidas Partnership (2026) | ~£2M | One-time (personal) | Limited-edition footwear collaboration, reportedly the biggest deal of her career |
| Social Media / Brand Deals | £400K–£700K/year | Annual (personal) | Instagram (8M+ followers), YouTube (1.7M+); sponsored posts and collaborations |
| PrettyLittleThing (legacy) | £500K–£800K (historical) | Cumulative | Original £500K deal + Creative Director role 2021–2023; contract ended |
| Estimated Total Net Worth | £7 Million (2026) | ||
Early Life: Growing Up in Hertfordshire
Molly-Mae Hague was born on May 26, 2000, in Hitchin, Hertfordshire, to Stephen and Deborah Hague. She grew up alongside her older sister Zoe, who has often appeared on her social media channels. From a young age, Molly-Mae had a keen eye for fashion and beauty — she was among the first generation of British teenagers to build a social media presence while still in secondary school.
Before Love Island made her a household name, Molly-Mae had already amassed a modest Instagram following by sharing fashion hauls and beauty content. She briefly appeared on The X Factor in 2015 as part of a girl group audition, though the group did not progress. That early brush with the entertainment industry only sharpened her ambition to build a public profile on her own terms.
Rise to Fame: Love Island 2019
Everything changed for Molly-Mae in June 2019 when she entered the Love Island villa in Series 5. She quickly became one of the most talked-about contestants — not just for her romance with boxer Tommy Fury, but for her composed, strategic personality that viewers either loved or debated. The couple finished as runners-up behind Amber Gill and Greg O’Shea.
Within weeks of leaving the villa, Molly-Mae’s follower count exploded past three million on Instagram. Brands came calling immediately. Her first major deal was with PrettyLittleThing — reportedly worth around £500,000 — making her one of the highest-paid Love Island alumni at that point. She went on to become PrettyLittleThing’s Creative Director in 2021, a role that dramatically elevated her business credibility beyond influencer status.
Building the Empire: Filter, Maebe, and Adidas
Molly-Mae’s most strategically significant move was launching Filter by Molly-Mae in 2019, her own self-tanning brand. Rather than simply lending her name to an existing product, she was deeply involved in formulation and branding — a decision that paid off when Filter earned shelf space at Boots and Selfridges, giving it mainstream retail credibility that most influencer brands never achieve.
In 2023, Molly-Mae departed PrettyLittleThing to focus full-time on her own ventures. The following year she launched Maebe, a womenswear label built around everyday elegance — pieces that align with her personal aesthetic of understated luxury. The brand launched to immediate strong sales, reflecting the trust her audience places in her taste.
The defining business moment of 2026 came in January when Adidas announced a limited-edition footwear collaboration with Molly-Mae. The partnership, reportedly worth around £2 million, was the largest deal of her career to date and underscored her evolution from Love Island alumna to a legitimate force in British fashion and lifestyle.
Personal Life: Tommy Fury and Family
Molly-Mae and Tommy Fury became one of Britain’s most followed couples after Love Island 2019. Their relationship was put to the test in August 2024 when the pair announced a split, citing the pressures of public life and their respective careers. They reunited in early 2025, confirming their reconciliation via social media to the delight of millions of fans.
The couple welcomed their first child — daughter Bambi — in January 2023. Their second child, a son, arrived in June 2026. Molly-Mae has spoken candidly about the realities of balancing motherhood with entrepreneurship, and her willingness to share these honest moments has deepened her connection with her audience considerably.
Net Worth History: From £0 to £7M in Seven Years
In 2019, Molly-Mae entered Love Island as an aspiring influencer with a modest following and no business income. By 2020 she was estimated to be worth around £2 million, largely from the PrettyLittleThing deal and social media sponsorships. Her Creative Director appointment in 2021 pushed that figure toward £4 million, and the launch of Filter and its retail expansion brought her to an estimated £5-6 million by 2023. The 2026 Adidas deal and continued growth of Maebe have taken her to the current estimate of £7 million — remarkable growth for someone still only 26 years old.
Little-Known Facts About Molly-Mae Hague
- Molly-Mae auditioned for The X Factor in 2015 as part of a girl group, years before Love Island.
- Her daughter Bambi’s name caused significant social media debate when announced — it has since become one of the most searched baby names in the UK.
- She turned down several major brand deals after Love Island that conflicted with the aesthetic she wanted to build for Filter and her personal brand.
- Filter by Molly-Mae was developed over a year before its 2019 launch; she has described formulating the tan shade herself as her most hands-on business involvement.
- Despite her fashion success, Molly-Mae has spoken about struggling with body image following her first pregnancy and has used her platform to encourage honest conversations about postpartum realities.
Frequently Asked Questions About Molly-Mae Hague
What is Molly-Mae Hague’s net worth in 2026?
Molly-Mae Hague’s net worth is estimated at approximately £7 million as of 2026. Her wealth comes primarily from her Filter self-tanning brand, the Maebe womenswear label, a reported £2 million Adidas partnership announced in January 2026, and ongoing social media and brand deal income across Instagram and YouTube.
How did Molly-Mae Hague get famous?
Molly-Mae became famous as a contestant on Love Island Series 5 in summer 2019, where she finished as runner-up alongside partner Tommy Fury. Her businesslike approach in the villa and genuine chemistry with Tommy made her one of the most talked-about contestants that series, leading to an immediate explosion in her social media following.
What businesses does Molly-Mae Hague own?
Molly-Mae owns two main businesses: Filter by Molly-Mae, a self-tanning brand launched in 2019 and now stocked at Boots and Selfridges, and Maebe, a womenswear label she launched in 2024. She also earns significant income from brand partnerships, most notably a 2026 Adidas collaboration, and from her YouTube and Instagram presence.
Is Molly-Mae Hague still with Tommy Fury?
Yes. After briefly splitting in August 2024, Molly-Mae and Tommy Fury reconciled in early 2025. The couple confirmed their reunion on social media and welcomed a second child — a son — in June 2026. They remain together and frequently appear on each other’s platforms.
How many children does Molly-Mae Hague have?
Molly-Mae has two children with Tommy Fury. Their daughter Bambi was born in January 2023 and attracted enormous public interest when her name was announced. Their second child, a son, was born in June 2026.
What was Molly-Mae’s deal with PrettyLittleThing?
Shortly after Love Island 2019, Molly-Mae signed a deal with PrettyLittleThing reportedly worth around £500,000, making her one of the highest-paid contestants from that series. She later became the brand’s Creative Director in 2021, a role she held until departing in 2023 to focus on her own businesses.
What is the Adidas and Molly-Mae collaboration?
In January 2026, Adidas announced a limited-edition footwear collaboration with Molly-Mae Hague. The partnership was reported to be worth approximately £2 million, making it the most lucrative deal of her career to date. The collection sold out rapidly and was widely covered in the British press.
Where does Molly-Mae Hague live?
Molly-Mae lives in Cheshire with Tommy Fury and their two children. The family has documented aspects of their home on social media, though Molly-Mae has been careful to maintain some privacy around their property and location for security reasons.
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