Troy Carter is an American talent manager who has worked with worldwide superstars like Lady Gaga and Eve. He guides the career of artists professionally which helps them to make more impact on the industry. Troy is the CEO and Co-founder of Q&A, an entertainment company. He was also the CEO of Atom Factory, a Los Angels based entertainment talent management and production company. Troy has also served as the global head of creative services at the world’s largest audio streaming and media services company, Spotify. Let us get to know more about Troy Carter in this article. Don’t forget to read until the end.
As a talent manager, working with world-class celebrities Troy Carter has accumulated a significant amount of wealth during his career. As of 2021, Troy Carter’s net worth is approximately $60 million. He has also served in the head positions of various prestigious entertainment companies.
As a successful business personality and talent manager, Troy Carter was invited as a guest judge in ABC’s superhit business reality show Shark Tank. The four-time Emmy Award winner show gives a platform for the young and budding entrepreneurs to find big investments. Troy was the one guest sharks for a couple of episodes in the show. As a manager, he was always behind the camera and spotlight. So, when the invitation from Shark Tank came Troy hesitated a little bit because of his fear to appear in front of the camera. Troy discussed it with his wife and later decided to do the show. He says he and his family are great fans of the show and Shark Tank is one of the shows he never misses to watch. He loved the experience of being a guest shark. The other sharks were very supportive and friendly even though they are very serious when it comes to business deals. Troy says he has great respect for other sharks for what they do. Troy admired the editors and directors of the show for presenting it in such an interesting way.
Personal life and Family
Troy Carter is married to Rebecca Carter. They were dating for a long time and finally decided to get married. Rebecca is always supportive of Troy Carter. They raised a lot of money together for the presidential campaign of Barack Obama. Troy and Rebecca have five children together.
Troy Carter was born on November 14, 1972, in Philadelphia, Pennsylvania in the United States. Troy completed his early education at Huey Elementary and Sayre Middle School. His family was settled in West Philadelphia and he spent his childhood there. When Troy was only at the age of two, his parents got divorced. Troy had to experience some unfortunate events in his family. His father remarried after the divorce from Troy’s mother. His father accidentally shot and killed his second wife’s brother. Troy’s father had to go through the punishment and spent years in prison. But after he got released from prison, he took time and rebuilt his family. Troy admired his father for not giving up even he had to go through a very dark phase. Troy said that his father is one of his heroes.
At the age of 17, Troy decided to pursue his career in the music industry. He dropped out of school joined a rap team. His rap group was called 2 Too Many. Later Troy was signed into WilJam Records by Will Smith and James Lassiter. But the contract lasted only for a year and they disbanded. After the disbandment, Troy worked as a personal assistant for Lassiter and in the studio of American DJ, Jazzy Jeff. Troy collaborated with Will Smith when he was 22. He has also marketed rap events for musicians like The Notorious B.I.G. in Philadelphia. Later Troy Carter met Sean Combs who was a record producer. He was hired as an intern for Bad Boy Records in New York City through this. Carter went to Los Angeles when his apprenticeship at Bad Boy ended. But he was fired and had to return to Philadelphia. His judgment was largely driven by his views and beliefs, says Lassiter.
Troy Carter met the rap singer Eve in Germantown after several years of working in Philadelphia. Eve requested him to be her manager. Troy went on to manage other rap artists like Nelly and Floetry. Troy co-founded the talent management company called Erving Wonder along with Jay Erving, the son of former basketball player Julius Erving. Troy returned to Los Angeles in 2003 and assisted Eve in getting her own UPN show. Troy and Erving sold Erving Wonder to Sanctuary, a British firm, with Carter acting as executive vice president. Erving Wonder’s deal with Sanctuary crumbled apart in the next two years and Eve dismissed him.
Troy fell into debt. His car was seized and his mortgage was foreclosed. As Carter was about to be evicted from his home, he got a chance to change his future. The record producer Vincent Herbert, who had recently left Universal Records, connected Carter to a new client, Lady Gaga, from Def Jam Records. Troy, Herbert, and Gaga toured California, performing at a variety of bars each night on a tight budget. Carter also established Coalition Media Group in 2007. He co-founded The Backplane in 2011, a Silicon Valley firm that aims to “redefine social media” by helping celebrities and brands to “communicate with fans and foster brand image.” Carter was also nominated for an Emmy Award for Outstanding Variety, Music, or Comedy Special in 2011. It was for his work on the HBO special Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden. He shared the nomination with Lady Gaga, Vincent Herbert, Jimmy Iovine, and Mo Morrison. Troy has also managed plenty of additional artists after signing Lady Gaga in 2007. There are many famous artists including John Legend, Greyson Chance, Mindless Behavior, Priyanka Chopra, Lindsey Stirling, Meghan Trainor, The Ceremonies, and Pia Mia.